If you want people to make better choices, you need to make the system easier for them to do so. Learn about called "choice architecture" and "libertarian paternalism." Your mind is not your own. Nudge, the New York Times Bestseller by author and academic Richard Thaler, is about how to harness the subconscious mind to promote better decision making. It's appropriate for fans of Malcolm Gladwell’s Blink and Nobel Prize winner Daniel Kahneman’s Thinking Fast and Slow, is "a revelatory new look at how we make decisions."