This primer by 100% Pure forms a barrier between your face and the layer of makeup you apply. It works to keep your skin protected and prevent your body from absorbing chemicals in your makeup. 100% Pure makes some vegan products and is certified cruelty-free by Leaping Bunny and PETA's Beauty Without Bunnies program. They power their corporate offices on 100% solar energy, use green packaging and inks, and don't use harmful toxins. Check out our review here.