This moisturizing pot of lip butter by 100% Pure comes in four shades. It can go on sheer or opaque, depending on how many layers you apply. 100% Pure makes some vegan products and is certified cruelty-free by Leaping Bunny and PETA's Beauty Without Bunnies program. They power their corporate offices on 100% solar energy, use green packaging and inks, and don't use harmful toxins. Check out our review here.