This hair product is made by 100% Pure. Kelp is nature’s hair thickener and fortifier while seaweed collagen adds amazing shine. Gentle enough for color treated and all hair types. This all natural formula does not contain synthetic chemicals, artificial fragrances, chemical preservatives, sulfates, or any other harsh ingredients. 100% Pure makes some vegan products and is certified cruelty-free by Leaping Bunny and PETA's Beauty Without Bunnies program. They power their corporate offices on 100% solar energy, use green packaging and inks, and don't use harmful toxins. Check out our review here.