This hair product is made by 100% Pure. This conditioner is gentle enough for color treated and damaged hair. It consists of an all natural formula and does not contain synthetic chemicals, artificial fragrances, chemical preservatives, sulfates or other detergents that can strip or dehydrate hair. 100% Pure makes some vegan products and is certified cruelty-free by Leaping Bunny and PETA's Beauty Without Bunnies program. They power their corporate offices on 100% solar energy, use green packaging and inks, and don't use harmful toxins. Check out our review here.