The dramatic colors in this eyeshadow palette by 100% Pure can be used to create bold, and smokey looks. The pigmentation is derived from 100% natural sources such as fruit and vegetable pigments so each color is packed with antioxidants and vitamins. 100% Pure makes some vegan products and is certified cruelty-free by Leaping Bunny and PETA's Beauty Without Bunnies program. They power their corporate offices on 100% solar energy, use green packaging and inks, and don't use harmful toxins. Check out our review here.