The soft, neutral tones in this eyeshadow palette by 100% Pure will enhance and beautify without making you look too made up. The colors in this palette get their pigmentation from fruits, seeds, flowers and vegetables. 100% Pure makes some vegan products and is certified cruelty-free by Leaping Bunny and PETA's Beauty Without Bunnies program. They power their corporate offices on 100% solar energy, use green packaging and inks, and don't use harmful toxins. Check out our review here.