This natural mascara by 100% Pure lengthens and separates individual lashes, coating each with healthy conditioners and coloring them with black tea, berry and cocoa pigments. This mascara is water, smudge, and flake resistant. 100% Pure makes some vegan products and is certified cruelty-free by Leaping Bunny and PETA's Beauty Without Bunnies program. They power their corporate offices on 100% solar energy, use green packaging and inks, and don't use harmful toxins. Check out our review here.