This natural formula made by 100% Pure was designed to be used as a cream blush and a lip tint. Pure fruit pigments add color while moisturizing shea and cocoa butters soften your lips. 100% Pure makes some vegan products and is certified cruelty-free by Leaping Bunny and PETA's Beauty Without Bunnies program. They power their corporate offices on 100% solar energy, use green packaging and inks, and don't use harmful toxins. Check out our review here.