The foundation by 100% Pure provides rich and creamy, full coverage. The formula goes from a creme to a matted powder finish makes your skin velvet soft, and it also has SPF 20 to protect you from the sun. 100% Pure makes some vegan products and is certified cruelty-free by Leaping Bunny and PETA's Beauty Without Bunnies program. They power their corporate offices on 100% solar energy, use green packaging and inks, and don't use harmful toxins. Check out our review here.