The liquid liner by 100% Pure is long-lasting, water-resistant, and smudge-proof for all day wear. It is safe and gentle enough for sensitive eyes - no artificial fragrances, no chemical preservative or toxins. 100% Pure makes some vegan products and is certified cruelty-free by Leaping Bunny and PETA's Beauty Without Bunnies program. They power their corporate offices on 100% solar energy, use green packaging and inks, and don't use harmful toxins. Check out our review here.