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15 Sep '15

Our Review: 100% Pure

Posted by Unicorn Goods

100% Pure is an all-vegan company that makes fruit-based makeup and a bevy of skin, hair, body, baby, and nail products. We have loved everything that we've tried. Here are some of our favorites.

We loved the combination of the Kelp & Mint Volumizing Shampoo with the Yuzu & Pomelo Glossing Condutioner. Kelp helps fortify the hair, while seaweed collagen makes it shine. Testorative conditioner deeply moisturizes, repairs, softens and detangles dry, damaged hair.

This facial cleanser may look like mud, but it's actually made from red algae and kelp powder. It's from the Purity Collection,  formulated specifically for acne-prone skin. Detoxifying essential oils kill the acne causing bacteria while nourishing seaweeds and purifying herbs protect against future breakouts. We loved that it was multi-use and able to be applied as either a mask or a face wash.


We had never heard of a "primer" before using this one. The Luminous Primer creates a barrier between your skin and the makeup to keep things balanced. T light reflective pigments diffuse the look of lines and wrinkles and makes skin instantly appear more luminous, bright, healthy, and glowing. It's infused with red wine resveratrol, vitamins and antioxidants to shield from free radical damage. It comes out looking pearly, and feels kind of like silk when it's on. It's really light and smooth, making a great base for a powder foundation.

The Cruelty Free Kabuki Brush is made from synthetic fibers, not animal hair. That means that no one had to die for you to put that pretty blush on your face. It's multi-use and can work with powder foundation, bronzer, and blush alike. That means you can only own one brush, which cuts down on consumption and clutter. It's soft to the touch and fine enough to give an even spread.


The Maracuja Mascara in Black Tea smells like berries because it's made from berries - in a good way. It's colored with food, not petroleum-based chemicals. The tint is derived from black tea leaves, berry and cocoa pigments. Besides looking great, it's also restorative and conditioning. Maracuja (passionfruit) oil, pro-vitamin B5 and other conditioners strengthen for your lashes. Did we mention it's water, smudge, and flake resistant? We found that even after prolonged use, it didn't clump or thicken in the tube or on your lashes like other mascaras. Every use will leave each lash evenly coated.

We love the Poppy color in 100% Pure's Fruit Pigmented Pomegranate Oil Anti Aging Lipstick. It also contains Shea butter to moisturize your lips while making them look awesome. There are no synthetic chemicals, synthetic dyes, chemical preservatives or other toxins. The color is a perfect balance of bold and toned-down, if red lips can be so. It's not orang-y or too dark. The shade is youthful without looking like you bought it at a drugstore with your mom when you were five years old.



The Fruit Pigmented Lip Butter in Pomegranate is great to layer over the matching lipstick or worn alone. It adds a shine and dimension to the lipstick color, and along it gives your lips a slight color without looking overdone. The pigments are pulled from fruits and berries - it smells like a pomegranate, too.


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