Posted by Unicorn Goods
As a firm protest against "fast fashion," The Next Black explores what true innovation looks like.
From slow fashion to sustainable materials, this film by AEG is about the future of fashion. Our favorite coverage came about half way through with Rick Ridgeway of Patagonia discussing their famous "Don't buy this jacket" Black Friday campaign. Earlier, Biocouture founder discusses growing materials from bacteria to reduce waste and footprint.
This film is a great overview of the state of affairs of the fashion industry, and an introduction to the problems designers face to create sustainable fashion that is truly innovative: not just "more" "faster." If you have an hour to spare, get ready and watch.