Posted by Unicorn Goods
Kat Von D Beauty has released a limited edition shade of lipstick that benefits Project Chimps. 20% of the sale of each $20 tube of the brick red shade goes directly to the nonprofit. Project Chimps was started in 2014 as a partnership between several primate advocacy and animal welfare groups. Together, they work to end the use of chimpanzees in private biomedical research and retire lab chimpanzees to sanctuary. This summer, the organization opened up a 250+ acre chimp sanctuary with the support of the animal rights nonprofit The Humane Society.
The release of the lipstick comes on the tail of Kat Von D announcing plans to transition her eponymous cruelty-free beauty line to be 100% vegan.