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11 Oct '17

Gucci Bans Fur: ‘It’s Not Modern’

Posted by Ashwini Ramanisankar


Photo: Gucci chief executive Marco Bizzarri with Gucci creative director Alessandro Michele at the LACMA Art + Film Gala 2016 | Source: Getty Images

Gucci joins the growing list of companies who realize that fur is no longer fashionable

Gucci has banned the use of fur. The Kering-owned megabrand says the ban with take effect with its Spring/Summer 2018 collections and it has signed up to the Fur Free Alliance, an organisation that promises to end exploitation and killing of animals for fur, as part of a wider sustainability plan.

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