Puma's failed InCycle Collection was a noble first step in sustainable Cradle to Cradle product lines. Even thought it was a market failure, as this article by the Guardian explains, other brands like Industry of All Nations and Helpsy are proving that it's possible to be profitable and serve a social mission.
EcoFashion's Not Dead
Posted by Unicorn Goods
Puma's failed InCycle Collection was a noble first step in sustainable Cradle to Cradle product lines. Even thought it was a market failure, as this article by the Guardian explains, other brands like Industry of All Nations and Helpsy are proving that it's possible to be profitable and serve a social mission.
Read the article.